SEO Melbourne Mobile Optimization

With each passing day, as the number of smartphone users increases in Australia and more and more people turn to their mobiles to search, the ambit of SEO Melbourne is being increased to include mobile optimization.

It is now mandatory for new sites to factor in the different screen sizes and load times in site design or else face the consequence of turning customers away.

SEO and other data collected from mobile searches in the Melbourne area tell us that on an average 60 percent of all searches are carried forward through mobiles and hand-held devices and 20 percent of mobile queries are voice searches. This is an opportunity for websites to outperform the competition with better optimization and other SEO practices and protocols for mobile searches in Melbourne.

1. Mobile Usability

It is an important part of SEO Melbourne to constantly check how your site is performing on mobile devices. This is made possible with the help of Mobile Usability Report which is located within the subsections of Google Search Console.  The Google mobile user-friendly report details for SEO Melbourne different parameters like size of pictures on the mobile the spaces between elements that make the mobile version of the site touch friendly SEO Melbourne will use Fetch at Google Search Console to render your site the way Google sees it on different mobile devices.

1. Mobile and Voice-Related Keywords

Mobile users are taking the aid of inbuilt voice assist on their handheld devices to use the search facility on their web browser.  So it is important to find out and check if your SEO Melbourne service provider is optimising for relevant voice search terms like “show other options and near me?

1. Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages, AMP is an open source project that enables web pages to load instantly for mobile users.  The search engine creates a separate clip that is displayed during mobile searches. Currently, the AMP option is available only to news publishers, e-commerce, entertainment, travel and recipe sites. In the near future, Google intends to broaden the scope of Accelerated Mobile Pages (AMP) to extend to all web pages. If your website is AMP friendly your ranking is boosted in Google search.

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1. Don’t block CSS, JavaScript

Until a while ago some elements were blocked on the phone version of a website as they were unsupported on mobile platforms. SEO Melbourne today dictates that since Google Bot wants to be able to see and categorise the same content that users do therefore blocking of CSS and Java Script is no more an option. These elements are critical to helping Google understand if you have a responsive site or not.

1. Creating a Mobile Site

Another option according to SEO Melbourne is to create a second, parallel site for mobile users only. This is a good idea as it allows you to create completely custom content for mobile website visitors. To avoid URL confusion, most parallel mobile sites use an “m” subdomain.

1. Create an App

We at SEO Melbourne feel that creating an app for your website is one way to tailor the mobile experience for all those using your website. This is a good way of drawing the user’s attention to items of importance. This, in turn, will result in greater focused targeting and that means more traffic.

1. Direct call option

A growing number of mobile websites now allow you to make use of mobile phone’s call facility for your business. You can allow your visitors to directly call/SMS you from their mobile devices while surfing your website on the mobile. This of course has to be optimised but SEO Melbourne thinks it is a good idea to encourage recall an return of customer.

The way forward is your website on the mobile phone and other hand held devices and making it possible  and optimising it according  to SEO Melbourne is the fastest  way  to grow the traffic to your website.

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