SEO Melbourne White Hat SEO VS Black Hat SEO
It’s the difference between SEO techniques used by good and bad SEO companies. Some SEO companies use black hat SEO techniques to give a sudden web traffic boost. Well, let’s discuss it later in this article. SEO or Search Engine Optimisation – the process that will generate quality web traffic. If your website is on the first page of search engines, then more customers will see it. Which means more sales. That’s the ultimate goal of SEO Melbourne. We work hard for web traffic for our customer’s websites. If you again carefully go through what I have written so far, you will notice two important things that I have highlighted. Reputable SEO firms such as SEO Melbourne work hard for it, and they only look for quality web traffic. Now, that’s called white SEO.
The scammers or good for nothing companies, on the other hand; promise customers sudden (magic) results. Who would not like to see their website ranked in the top spot? Yes, every business owner wishes for it. But now comes the issue. SEO techniques they use for generating web traffic will cause a disaster, later. Their techniques will not generate quality web traffic. They look for patches in search engine’s systems. Of course, they are clever at fooling search engines for sometimes, but they can’t play the game for long. Now, that’s called black hat SEO.
OK, let’s compare the both
While white hat SEO uses pure techniques, black hat SEO uses unethical techniques. The results you obtain from white hat SEO last for a long time. But the black hat SEO results will not last long. Reputable SEO companies such as SEO Melbourne use only white hat SEO technique approved by search engines. Black hat SEO finally will lead to your website getting banned or lower rankings.
OK, let’s explore them in details. At SEO Melbourne, we never use bad SEO practices for generating fake rankings. Have you heard of keyword stuffing? Some SEO companies write contents full of stuffed keywords. Their aim is targeting search engines by stuffing keywords in their texts. It will give you a quick boost temporary, but when Google realized what they have done; it will downgrade your website as a spam. Reputable SEO firms know the limit. Our writers maintain the keyword density limit between 1%-3%.
Invisible text is another black hat SEO technique. This method involves placing keywords invisible in white texts on a white background. Their aim is attracting search engine spiders. Do your research before settling with an SEO company. Ask questions about their SEO practices. At SEO Melbourne, we give our clients the chance to confront us. Do you know why some SEO companies found these unethical SEO practices? As I said above, some business owners expect results within 24 hours. So, the scammers or good for nothing companies make use of it. I mean, they guarantee quick results, and business owners get caught in their trap. What a disaster? Don’t look for short-term results. Reputable SEO companies such as SEO Melbourne never guarantee 24-hour results and the number one spot. If a company say that they can do it within 24 hours, just turn and run away from them. That’s all I can say as my last words.