While spying is not a great thing to do, when we are running a business; we will have to do it. Why do I say so? Many business owners don’t pay attention to what their competitors are doing. Spying on your competitors comes with many benefits. Today, SEO Melbourne is going to reveal the advantages of paying attention to your competitors and what they do. Well, don’t get us wrong when we say to spy on your competitors (we don’t want you to be peeping through their windows.)
What do they do?:
Well, some competitors are way much better than you. No matter what you do, you can’t beat them. As the first step, scan their website from page to page. They may be selling the same product as you, but the way they promote those products is better than your marketing strategies. SEO Melbourne tip: you can’t compete with world leading brands such as Coca-Cola and Samsung (realistically.)
The budget they allocate for promoting their products and services may be bigger than your whole capital. Anyway, you can compete with close competitors. Scanning their website from page to page will give you a better understanding of their products and services (do it once a week.) In other words, spying on it.
You can find your unknown competitors by spying on the market. The market is a bigger place than you ever imagined. At SEO Melbourne, we deal with various types of clients. Some clients come up with great marketing/promoting ideas. It is surprising when they share their thoughts on marketing with us. They have a good knowledge about it. Sadly, some clients know nothing about it. Well, we are here to provide services for all in the market.
Spying on keywords:
At SEO Melbourne, we do a keyword research for every client. Well, we don’t usually spy on keywords on other websites (we know the latest trends.) Anyway, you can do it yourself, and get an idea on the right keywords for your business type. But how? Well, it is dead simple. Go through the websites listed on the first search page. SEO Melbourne tip: you can easily do it by using tools such as SEMRush and SpyFu. These tools will let you figure out the keywords your competitors are using for higher profits. Again, you are spying on their keywords.
Of course, you can steal their creative methods and ideas. Nobody can stop you from doing that (who knows about it?) Well, don’t copy and paste the content on their websites. Don’t attempt to do what they exactly do. You can get ideas from your competitors and then do something unique that will add more personality to your business. You can learn a lot if you keep spying on world leading brands. As mentioned, the budget they allocate for marketing is immense, so only choose what you can do depending on your budget.
Some final words:
You can learn a lot by studying your competitors. Well, there’s no point of spying on businesses that are below you. Always spy on reputable competitors. If you are looking for a full-service SEO company, consider SEO Melbourne. We are here to offer you more than just SEO services.
Michael ClintSeptember 27, 2017
Thank you for your nice article and making understanding in detailed across all your points. I agree with all the points. It will helpful for us.